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ERRR #042. Oliver Caviglioli on Information Design

Education Research Reading Room

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Metaphors We Live By

In 19 80, a linguist and a philosopher wrote a book called metaphors we live by. They found that the overwhelming majority of ideas wece communicated by a metaphor. We barely think or express our thoughts without metaphor. So i'm going to give you an example later on. If i say shakespeare is central to the canon of english literature, that is purely metaphorical because sh Shakespeare isn't central. That is a physical specialization metaphor. Ye see, in fact, when you hear the word in, it's a metaphor. The only inn is you learnt when you were a child and something was inside something. And we learnt that. I will take you through what i think is an

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