4min chapter

The AI in Business Podcast cover image

AI and B2B Customer Journey Signals - with Carlos Quezada of Hewlett Packard Enterprises

The AI in Business Podcast

CHAPTER

AI and B2B: A Parallel

Do you think it might only be possible or rather that it's easier to detect pre-sales signals in B2B than it is in other sectors? Or is this technology much more applicable in a widespread sense? I think we break up technology and I would say framework because I think in situations where technologies are maybe not available, there's processes in place to overcome that lack of technology. To answer your question about where automation fits, it comes back down to segmentation exercise. You're going to have customers that are large enough that still require a level of presence from a human.

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