There is a set of people, margaret mead gregory bateson, who came along and started looking at the psychological communications component. They advised roosevelt on media policy and propaganda policy. And what they had to produce in their own minds was american unity that was not an authoritarian style of unity. Here we are using the tools of propaganda domestically,. which i unifying a kind of psyche that were cultivating, a very specific syceeta, an intentional psyche - one that is in unison, democratic, actually, and plural and different and diverse, yes.