How to Communicate Your Research Effectively

How can scientists do a better job of communicating their research, both within academia as well as to the general public? That's a great question. You can, you know, people need to write books on it. The most important and fundamental thing for any scientist is that not to look down upon readers,. Not to say that these people are maybe dumb or they don't understand my research. This is a very, this is like a cardinal sin. It's just that our job, it's our job to make the scholarship palatable for as many people as possible.