Building a UX Practice at a Larger Enterprise to Meet Demand

Rosenfeld: "This is a book that you can pivot and reuse for many different aspects of the design world we live in, not just content strategists" He says he's had so many people say they could use this to help sell their practice or so on and so forth. Rosenfeld: "I'm going to cheat a little bit getting to that last step of how do I define success at a practice level?"