How Do You Measure the Return on Analytics?

From a perspective of getting a return, it's very hard, if impossible to measure. You definitely can't a, b test damage control. But it's just something to be mindful of that you could be in a position where you're still seeing the loss year and year by five%. Without that work, it would have been 50 %. What would we have done in that case? And for all the reasons we've mentioned, it kind of crosses over with lots of other areas where it can be It can play a supporting role in terms of making efficiencies or driving incremental revenue.

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