Apple's Privacy Power Play and TikTok Concerns
Sharp Tech with Ben Thompson
00:00
Brand Building in CPG Companies
Acts is a brilliant brand because we can bring up acts on a tech podcast and everyone immediately knows what the brand's about. And so to the extent they turned a swab sophisticated person like you off was the extent to which they were turned out, don't insult our acts,. But not the wrong with that. That's brand advertising. The other side is direct response. Direct response isn't unique to digital per se. There's always been things like like clipping coupons in the newspaper or even like, you know, the late night cable TV channels that are like selling you things. They're all about building a long-term sense of attachment that pays off maybe in multiple purchases over time
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