Product Mastery Now for Product Managers, Leaders, and Innovators cover image

345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD

Product Mastery Now for Product Managers, Leaders, and Innovators

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What Do You Need to Know About Customer Relationships?

Marketing expert says there are three things a market detective must do to understand customers. Language, method and mind set all need to be learned in order to get the most out of your research. The right questions will help you understand what really matters to customers - problems they want to solve,. goals they want to achieve, and of the jobs they want to get.

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