I think Web3 becomes the new business development layer of virtual worlds, right? And I think that's the power. You can tell a lot without knowing the consumer. If I know this sword took 5,000 hours in a game to get and I was the original one that did it, that's going to tell me a lot about the consumer. It'll tell me what they what they like, you know, they like to grind games. They like to play this stuff. So so many different uses of where that goes, but it's really going to be the eye," he said.

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