Building a Global Product

It's very important to have proximity to the actual whos that you need tobuild this product for. And there are so many different cultural nuances in a market that it trully would be unwise to believe that you can learn them all on the job. What i know from being a igerian and having learnt bi cultural osmosis, is just not learnable from a book or or school. Am, it really helps if you can really take a start of ampathy, to get yourself and your assumptions out of the way,. So nicky, if you can move to the next slide, please.