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Rethinking meat
Future Perfect
The Plant-Based Burger That Bleeds Like Real Meat
Beyond Meat and Impossible Foods are creating plant-based patties that do a better job of mimicking meat than your traditional bean burger. The makers of the Impossible Burger isolated a chemical called heme, for example, from soy roots. Heme is what makes your blood look red and it's part of what makes meat so meaty. Researchers have been given billions of dollars to try and grow meat from animal cells in a lab.
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