AJ: You don't be different by looking at what everyone else is doing and then try to do something they're not doing. The third pairing of questions in the brandy and a helix, so this is questions five and six, are related to the business model. There are there are really only five ways to monetize a personal brand. AJ: Our audience specifically is a very specific type of person who care about mission over money. They understand you need money in order to make more of a difference. So we don't love money, but we sure like money a lot.

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