The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Internal Marketing & What The CEO Really Wants From The Marketing Team

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Relationship Between Sales and Marketing

"You have to have a close working relationship with the sales leader," he says. "I was in a situation at a company where the v p of sals, the comp the way the vp of sales was being comped was put us at complete odds." He suggests having cross functional leadership meetings between marketing and sales. 'There's no reason why you can't be the one to drive that meeting'

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