Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Marketecture: Get Smart. Fast.
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Navigating AI Implementation in Client Relationships
This chapter explores the intricacies of integrating AI within client-agency relationships, focusing on legal considerations and the role of generative AI. It underscores the importance of communication with legal teams to facilitate the adoption of AI technologies aimed at improving efficiency and insights.
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