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299 - The Power of Design: Chris Do on Brand Logos
The Futur with Chris Do
The Importance of Designing a Recognizable and Inspiring Logo
This chapter stresses the significance of creating a logo that is recognizable, versatile in size, and inspiring. It highlights the importance of testing the logo on various mock-ups, seeking feedback from individuals with good taste, and evaluating its longevity by comparing it with established brand logos while cautioning about inconsistent feedback from tastemakers.
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