The Key to Creativity Is Quality

The only reason I've ever written anything were reading is because I read a lot and you say that one thing truly distinguishes our approach to creativity is its relentless focus on an idea flow. The key to having lots of good ideas is to have lots of bad ones, he says. He doesn't think people really appreciate the difference between a good idea and a lot of ideas or the need to have a lot of Ideas to have a good idea right yeah.