3min chapter

Hidden Brain cover image

The Power of Apologies

Hidden Brain

CHAPTER

Is It Important to Accept an Apologies?

The norm of apologizing increased people's demands for apology, while decreasing their satisfaction when actually receiving it. In inter group contexts near these big systemic problems, we do tend to find that apologies for these big, historical problems don't actually have a positive impact on how the victim group feels and whether or not the victim group is willing to forgive. The psychological barriers to apologizing make it easier for all of us to ignore and justify and minimize wrong doing when we come back. Why it makes sense to apologize, even when forgiveness might not be forthcoming.

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