When Scrum Masters are pulled into delivery

Carmela Then: When Remote Teams Stop Listening—The Silent Killer of Agile Collaboration

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

"Two minutes into it, my mind's starting to wander and I started to do my own thing." - Carmela Then

Carmela paints a vivid picture of a distributed team stretched across Sydney, New Zealand, India, and beyond—a team where communication had quietly become the enemy of progress. The warning signs were subtle at first: in meetings with 20 people on the call, only two or three would speak for the entire hour or two, with no visual aids, no PowerPoints, no drawings. The result? Within minutes, attention drifted, and everyone assumed someone else understood the message.

The speakers believed their ideas had landed; the listeners had already tuned out. This miscommunication compounded sprint after sprint until, just two months before go-live, the team was still discussing proof of concept. Trust eroded completely, and the Product Owner resorted to micromanagement—tracking developers by the hour, turning what was supposed to be an Agile team into a waterfall nightmare. Carmela points to a critical missing element: the Scrum Master had been assigned delivery management duties, leaving no one to address the communication dysfunction.

The lesson is clear—in remote, cross-cultural teams, you cannot simply talk your way through complex ideas; you need visual anchors, shared artifacts, and constant verification that understanding has truly been achieved.

In this segment, we talk about the importance of visual communication in remote teams and psychological safety.

Self-reflection Question: How do you verify that your message has truly landed with every team member, especially when working across time zones and cultures?

Featured Book of the Week: How to Win Friends and Influence People by Dale Carnegie

Carmela recommends How to Win Friends and Influence People by Dale Carnegie, a timeless classic that remains essential reading for every Scrum Master. As Carmela explains, "We work with people—customers are people, and our team, they are human beings as well. Whether we want it or not, we are leaders, we are coaches, and sometimes we could even be mentors." Written during the Great Depression and predating software entirely, this book emphasizes that relationships and understanding people are the foundation of personal and professional success. Carmela was first introduced to the book by a successful person outside of work who advised her not just to read it once, but to revisit it every year. For Scrum Masters navigating team dynamics, stakeholder relationships, and the human side of Agile, Carnegie's principles remain as relevant today as they were nearly a century ago.

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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.

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About Carmela Then

Carmela is a Senior Business Analyst with 15+ years in financial and mining sectors. A Certified and Advanced ScrumMaster, she excels in leading agile initiatives, delivering business value, and aligning technical outcomes with strategic goals.

You can link with Carmela Then on LinkedIn.