The Importance of a Go to Market Strategy

The strategy right now is how are we going to, who's our target customer? Who's our ideal customer profile? What, what product features and benefits are good enough for now for us to launch? What's our product roadmap and how does that fit in with our ideal customers? And then are we clearly positioning our product in the marketplace? Is it adaptable to what we're learning from our early customers? So just the, the massive amount of work and thought and discussion and debate that goes into a go to market strategy.