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S2 E20: Oddit Co-Founder Shaun Brandt

Ecom Gold

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The Importance of Function Over Finesse in CRO

A lot of companies are very, very precious about their looking feel. And that often trumps effectiveness in kind of just what the task of that element is there to do. Just because something works doesn't necessarily mean it's better for the brand long term. So I think there is finding a balance and in my opinion, it's not always the winning test wins.

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