What's That Rash? cover image

Should you cut or chuck mouldy food?

What's That Rash?

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The Evolutionary Role of Disgust in Human Behavior

This chapter explores the evolutionary significance of disgust as a crucial response mechanism in both humans and animals. It examines how leveraging disgust can enhance health promotion efforts, especially in discouraging harmful behaviors like smoking among youth, using effective advertising strategies to evoke strong visceral reactions.

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