Pattern Breakers cover image

Reid Hoffman: The Network Philosopher King

Pattern Breakers

CHAPTER

The Importance of Distribution

The rule for consumer internet and general rule for most businesses is build the product, then figure out the distribution. So inherent in a lot of what you're describing as well is the importance of distribution. How did you get sort of switched on to this idea of distribution? I don't think that many people in the early 2000s were distribution led in their thinking.

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