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Reid Hoffman: The Network Philosopher King

Pattern Breakers

00:00

The Importance of Distribution

The rule for consumer internet and general rule for most businesses is build the product, then figure out the distribution. So inherent in a lot of what you're describing as well is the importance of distribution. How did you get sort of switched on to this idea of distribution? I don't think that many people in the early 2000s were distribution led in their thinking.

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