Sally Kohn: One of the most impactful and boring solutions is just sheer efficiency, right? Less usage, which is such an easy sell in so many ways because it saves people money. And yet without that raw data, she says, you need to go like, wait a second, I used how many I used what and I paid what? "I think there's all sorts of new models that come out of just like having data that never existed before"

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