2min chapter

The Jordan Harbinger Show cover image

669: Dallas Taylor | The Psychology of Sound Design

The Jordan Harbinger Show

CHAPTER

Did They Pioneer Sonic Branding?

Nbc has a chime that i grew up with that i still can do, even though i haven't ched t v and decades. Did they pioneer sonic branding television stations? Or was it rierside radio stations? And then t eventually made it to television? Where did the whole thing start? I was a sound mixer in burbank at the m b c studio. So i would walk by this giant muril that would talk about the chimes,. like every day in never really thought about it, so i kind of told that story. But what's interesting about the dong, dung, dung. You might have to autotune that. We'll play

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