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3min chapter
#19 Becoming Steve Jobs
Founders
Building Companies Is Not About the Money, It's About the People
"I feel like a lot of the stuff that modern corporations do is fake work," he says. "It's about working together with really fun, smart, creative people and making wonderful things" The founder of Patagonia had this idea of quality as a strategy for his company: If it makes the best products in class, everything else will take care of itself.
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