Burger King with Lisa Smith
A Change of Brand
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Using Design to Shift Perceptions Around the Food
R b, i the company that owns berger king, first heard about j k r through their work with bud wiser. The global c m o, fernando muchato, really started crushing on them as an agency. They had collaborated on a few smaller bk projects, seasonal campaigns and activations. And then one day they got an assignment asking them to help improve perceptions around quality and sustain ability for the brand.
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