The Story Spine - The Power of Structure in Communication

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Yi: One of the most important things of any story telling is making sure that you engage the audience and make it relevant to them. Yi: There 're so many ways to have a great hook. It could be a really surprising fact. It can be a something funny. In fact, i usually like to start with a question,. Because it very clearly engages the audience in thinking about, wow. How would i answer that question? That's a really provocative question. Setina: I am literally picking up my soap box. I am putting it down and now standing on top of it, because you just touch something that is so important to me. So thank you for giving me

“Sparking communication starts with asking why or what or how.” On this episode of Think Fast, Talk Smart, Tina Seelig, the Professor of the Practice in Stanford’s department of Management Science and Engineering, sits down with podcast host and lecturer Matt Abrahams to talk about the structures of storytelling that will help become more creative communicators and the importance of asking questions about everything we do.

“Having a mindset of curiosity opens the door to great communication,” Seelig says. “The more questions you ask, the more you learn, the more engaged you will be with others.”

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