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Platform boundaries with Annabelle Gawer

Talking about Platforms

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Taking Advantage of the Connectivity

Some platforms have entered the business in an asset light manner, taking advantage of pervasive connectivity that exists thanks to the Internet. Digitalization makes market entry easier because firms can capture data from various sectors and exploit new kind of synergies. So you see these are forces that allow value to be created with your assets by taking advantage of the connectivity. And there is a paradox here digital connectivity also is a driver for firm expansion. That's exactly what I suggest in the paper: We tend to see narrow scope of the firm.

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