The Importance of Diversity in IAB Stats

Podcasts are now in YouTube Music, and speaking of that, The Feed is now on YouTube! Yahoooo! The new RODE podcasting gear, Voicemod, Hindenburg 2, promo creation workflows, the importance of show titles, feedback on Adobe Podcasts, the best laptop mics, download stats, mean and median numbers!

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Quick Episode Summary

• :13 Intro
• (2:10) PROMO 1: The Manwhore Podcast
• (2:39) Rob and Elsie conversation
• (4:51) Podcasts now available in YouTube Music
• (11:14) The Feed is now on YouTube!
• (18:32) Rob was at NAB and he got a chance to play with the latest RODE products!
• (18:57) Voicemod is now available for Mac, let us know if you use it
• (27:53) Hindenburg Pro 2 is out of beta
• (29:26) Batch producing your 30 second episode audio promos via Bill from The Strokecast
• (33:35) Tips for making sure that your one word title for your podcast is as effective as possible
• (38:56) PROMO 2: Podcasting Tips From My Front Porch
• (39:44) Why people listen to podcasts according to PEW Research
• (42:09) Adobe Podcast and the IA powered audio enhancement features, feedback from Brian
• (45:56) Report from IAB UK on ad spend in 2022
• (46:56) Episodes being taken down from Spotify because of 3rd party music, specifically from Universal Music Group
• (50:19) Miss-reporting about Joe Rogan not being renewed by Spotify
• (51:43) The Verge comparing 6 different lap top mics to record
• (54:59) Did you know The Feed has a newsletter? Subscribe!
• (59:43) Getting rid of the unique stats filter and why diversity in filtering stats is important
• (1:03:33) PROMO 3: Horror Stories Podcast
• (1:04:09) Stats: mean and median numbers
• (1:05:56) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: The Manwhore Podcast
• PROMO 2: Podcasting Tips from My Front Porch
• PROMO 3: Horror Stories podcast
• Bill from The Strokecast
• Brian from Cinema Psychos

Where have we been and where are we going

• The Podcast Show LIVE - Podcast Show 2023
• She Podcasts LIVE 2022 • She Podcasts
• Video First — Podcast Gear Setup, 2023 with Doc Rock & Elsie Escobar - YouTube

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• (🇺🇸 US Only) Listen to podcasts on YouTube Music - YouTube Music Community
• YouTube Creators - YouTube
• The Feed: The Official Libsyn Podcast - YouTube
• RØDE’s Biggest Announcement Ever: Introducing Seven New Products and Product Updates | RØDE
• Free Real Time Voice Changer & Modulator - Voicemod
• Voicemod now available on Mac with real-time AI voice changing and soundboards - The Verge
• sr_2023.04.20_podcast_topline.pdf
• Enhance Speech from Adobe | Free AI filter for cleaning up spoken audio
• Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn | IAB UK
• UK: podcast ad spend 2017-2026 | Statista
• Podsafe - Wikipedia
• Your laptop’s microphone might sound better than you think - The Verge

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