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Cognitive Dissonance: What We REALLY Believe

Dr. Gary Bell's Absurd Psychology

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How to Reduce Cognitive Dissonance

Cognitive dissonance can often have a very powerful influence over our behaviors and actions. It's particularly evident in situations where individuals behave your conflicts with beliefs that are integral to their self-identity. A consonant thought is basically the thoughts and beliefs that you hang your hat on. For example, consider a situation when a person places a value on being environmentally responsible but later discovers they don't get great gas mileage.

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