4min chapter

Optimal Work Daily - Career, Productivity and Entrepreneurship cover image

1360: The Secret Marketing Tactics That Every Succesful Brand Knows by Margo Aaron of That Seems Important

Optimal Work Daily - Career, Productivity and Entrepreneurship

CHAPTER

Understanding Human Behavior in Marketing

The chapter discusses the significance of focusing on human behavior and psychology in marketing, highlighting the importance of understanding people's needs and behaviors rather than being solely focused on tactics like colors and fonts. It also touches on the importance of giving employees the freedom to experiment and innovate without being tied down by strict rules.

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