Understanding Human Behavior in Marketing

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Episode 1360:

Margo Aaron emphasizes that while actionable marketing tactics are often sought after, true success lies in understanding human behavior and paying attention to people. She argues that the most successful brands experiment freely, learn from failures, and adapt their strategies accordingly, focusing less on rigid tactics and more on authentic engagement and trust.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/actionable-secret-marketing-tactics/

Quotes to ponder:

"Your job is to pay attention to the people. And find the patterns."

"The marketing genius you’re looking for is not as sexy as you think. Clear trumps clever."

"It’s hard. Not complicated."

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