Are Sponsors Just Trying to Get Through the Winter Olympics?

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Many companies are facing pressure to acknowledge bajing's persecution of its eager moslim population. The f t reached out to all of the top sponsors for a response that includes cococola, toyoda and arbe and b the fT andrew edgecliff johnson said they really didn't want to talk about it. There is also the anxiety of what happens if one of the athletes they sponsor makes a political statement from the podium.

Wall Street stocks slumped on Thursday after disappointing earnings reports in the technology sector from Facebook parent Meta, Turkey and Ukraine signed a deal to deepen defence co-operation in defiance of warnings from Moscow, and Olympics sponsors are accused of ignoring the plight of China’s Uyghur Muslims. The FT’s Andrew Edgecliffe-Johnson talks about the pressure on companies and how they are responding.

Mentioned in this podcast:

Amazon shares surge on Prime price rise and boost from cloud division

Beijing Olympics: the new front line in the US-China cold war

Erdogan visit to Ukraine tests complex ties with Putin

US stocks dragged lower by downbeat tech earnings

The FT News Briefing is produced by Fiona Symon and Marc Filippino. The show’s editor is Jess Smith. Additional help by Peter Barber and Gavin Kallmann. The show’s theme song is by Metaphor Music. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley.

Read a transcript of this episode on FT.com

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