Growth Mindset Psychology: The Science of Self-Improvement cover image

How to Overcome Rejection and Take Action: Jonathan Petrides [AllPlants]

Growth Mindset Psychology: The Science of Self-Improvement

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Becoming a Profit-Centric Business and Finding Like-Minded Investors

The chapter discusses the initial stages of the business and the decision to seek angel investors who aligned with their social purpose. They share their mindset shift towards being a profit-centric business, becoming a B Corp, and filtering out potential investors who didn't align with their values. The introduction of investor Antoine from Phoenix Capital, who strongly believed in the future of plant-based products, concludes the chapter.

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