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How to Overcome Rejection and Take Action: Jonathan Petrides [AllPlants]
Growth Mindset Psychology: The Science of Self-Improvement
Becoming a Profit-Centric Business and Finding Like-Minded Investors
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The chapter discusses the initial stages of the business and the decision to seek angel investors who aligned with their social purpose. They share their mindset shift towards being a profit-centric business, becoming a B Corp, and filtering out potential investors who didn't align with their values. The introduction of investor Antoine from Phoenix Capital, who strongly believed in the future of plant-based products, concludes the chapter.
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