Banking Transformed with Jim Marous cover image

The Battle for Retail Banking Deposits Goes Beyond High Rates

Banking Transformed with Jim Marous

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How Marketing Can Help You Lower Your Real Cost of Funds

Marketing does play a very major role. It really allows you to lower your real cost of funds. Race just in their investor day announced a massive increase to their marketing budget. Novantas has history and so does Corrios have a history around the marketing components of what you're doing.

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