225 - Blindsight and Neuromarketing
You Are Not So Smart
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Cadbury Gorilla - The Violation of Expectation
We're really attracted to new things, things that are ours out of bounds with our expectations. So this was sort of the the background going into the cadbury gorilla. And i think it's a beautiful illustration of how our attentional system works. I mean, it cind tof makes you appreciate what skittles did in the same air o the right, David.
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