Cadbury Gorilla - The Violation of Expectation

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We're really attracted to new things, things that are ours out of bounds with our expectations. So this was sort of the the background going into the cadbury gorilla. And i think it's a beautiful illustration of how our attentional system works. I mean, it cind tof makes you appreciate what skittles did in the same air o the right, David.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

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