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The Seven Pillars of Trust
Intarismatic is different right but they don't have personalized relationships this is about personalized relationships. When I went to India lots of people had already listened to my pod cross so they were even though we'd never met we'd never corresponded and there was no interaction it's a very fragile form of trust that's being built, he says. The seven pillars really define the membership of your community but you can use them to create what we've sometimes called one-dimensional clubs to create larger groupings like tribes.