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9min chapter
The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
Behind the Numbers: an EMARKETER Podcast
CMOs in the Age of AI
This chapter examines the changing landscape for Chief Marketing Officers as they adapt to reduced budgets and the rise of generative AI. It emphasizes the strategic use of AI to enhance marketing efforts, while addressing the challenges and responsibilities CMOs face in this new era.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode