2min chapter

The Long Game cover image

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

The Long Game

CHAPTER

The Future of SEO and Thought Leadership

SEO is a distribution channel, which my co-founder Ali calls hybrid content. That piece of the SEO is super important. It also reveals to us in some ways what our audience is searching for and what they care about. So it's absolutely important. But then I know we're going to talk at some point about AI. This is how we differentiate ourselves from AI.

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