2min chapter

The Marketing Book Podcast cover image

407 The JOLT Effect by Matt Dixon

The Marketing Book Podcast

CHAPTER

Are You Making It Worse?

Alyssa: I was reminded of this sage advice for any company is to think how hard or easy are we making it to buy from us? And you can actually help people make a decision that they'll feel good about and they'll be successful with. So what is one thing Alyssa could do today to put an action, one of the ideas from your book? Yeah. Great answer.

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