Winning vs. Purpose in Coaching

In this episode of The Coaching Culture Podcast, hosts JP Nerbun, Nate Sanderson, and Betsy Butterick tackle the pervasive "win-aholic" mentality in sports. They explore the inherent tension coaches often feel between the relentless pursuit of victory and the deeper purpose of athlete development and creating positive experiences. The discussion highlights that while winning is integral to sports, an over-focus on it can lead to burnout, damaged relationships, and a loss of joy in coaching. The hosts unpack how to integrate the desire to win with a clear sense of purpose, emphasizing truth-telling, understanding individual motivations, and teaching crucial psychological skills to navigate pressure.

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