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E-commerce Evolution: AR, Secondhand Market, and the Future of Retail
This chapter explores the transformative changes in supply chain and logistics, emphasizing the role of augmented reality (AR) in e-commerce innovations from companies like Snap. It also highlights the burgeoning secondhand retail market's potential to outpace fast fashion by 2029, while discussing how social commerce and mobile transactions are reshaping consumer experiences. Further, the conversation includes ByteDance's e-commerce ambitions and dives into the implications of algorithm-driven shopping on personalization and retail dynamics.