The Art of the Pre-Sale, Kickstarter in 2019 and More
eComFuel Podcast
00:00
How to Launch a New Action Figure on Kickstarter
You launched them very strategically in terms of timing, right? Can you talk a little bit about that? I mean, that's kind of a layer of deep-rith in just the cultural. Not only is it a great audience that you're going after very niche, but you're hitting it the right times. How do you think about doing that politically? For example, you've got one coming up in July. Why are you launching the action figure about a month when you are?How do you think through that? Well, it's funny because actually we're not strategic about it. So it's almost all the stuff.
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