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19min chapter
TOMS: Blake Mycoskie (2019)
How I Built This with Guy Raz
The Birth of TOMS Shoes
This chapter discusses the early stages of TOMS shoes, from the inspiration of giving away shoes in Argentina to the creation of prototypes and the initial sales strategies. It explores the challenges faced by the speaker in fulfilling orders and the pivotal moments that led to increased attention and growth for the company.
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