Nabisco, RJ Reynolds and ESPN - What's RJ R?

Booyah! Acquired, the worldwide leader in acquisitions and IPOs, kicks off Season 4 with a classic: ESPN. How did a failed former TV weatherman end up building the world’s most valuable media company on top of a dump (quite literally) in Bristol, Connecticut? We follow the incredible entrepreneurial journey from Getty Oil diversification strategy to Berkshire Hathaway home run to Disney crown jewel. This Is Awesome, Baby!!

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Links:

• ESPN’s first moments on air: https://www.espnfrontrow.com/2018/12/espn-remembers-lee-leonard/
• The Outsiders Book:  https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint-ebook/dp/B009G1T74O/

Carve Outs:

• Ben: Numbers Geek with Steve Ballmer: The Basketball Box Score Mystery  https://www.geekwire.com/2019/numbers-geek-steve-ballmer-basketball-box-score-mystery/
• David: Fast Company on Masa, “The most powerful person in Silicon Valley”  https://www.fastcompany.com/90285552/the-most-powerful-person-in-silicon-valley