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249: The Nature of Advertising

Under the Radar

00:00

Is That What Advertising Is?

Advertising fundamentally is about utilizing the raction of your producta to then sell the attention it gets to some one else, or for some other purpose. To watch the ads is like in general, people don't come to your product for the of viewing your ads. Your ads are secondary. And i use a distraction a sorrt of careful word there - because fundamentally, what we're doing when we're making a product is were saying, im going to make this awesome. I want people to want to come and do something in it.

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