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It Could Happen Here Weekly 197

It Could Happen Here

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Corporate Rebranding and Cultural Backlash

This chapter delves into the controversy surrounding a restaurant chain's rebranding efforts, examining how these changes are often framed as 'woke' yet are motivated by corporate efficiency. The discussion also highlights the influence of public discourse and social media in shaping the narrative around racially insensitive branding, particularly through examples like Aunt Jemima and Land O'Lakes.

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