Is There Anything You Can Do to Improve Your SEO?

Read Google's quality guidelines. They update every year. Look at what changed. The thought process, the rationale is like, why would they want to see that? And then another way to look at it is like, what's a real world thing that would replicate this? What would this be in the real world? How can we then do that online? It'll give you a pretty good feel of what they're looking for and what should be on your site. I think you can get it if you read it.