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#792 - Craig Jones - Fighting A Woman For $1M, Ukraine War & Gordon Ryan

Modern Wisdom

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Marketing and Metrics in BJJ

This chapter explores the cerebral aspects of Brazilian Jiu-Jitsu, focusing on the necessity of self-promotion and a robust social media presence for athletes. It also discusses the implications of regularly scheduled competitive events, including athlete participation, revenue potential, and the need for anonymous drug testing to enhance transparency in the sport.

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