The first step is always empathy. And what they're looking for is, before we start to even conceive of potential solutions, do we even, are we even focused on the right question? Sure. I feel like, actually, in the world of design, there's a huge focus on that. But outside of that, i wonder what other domain serve ecodemically, terly gum plant that seed. There's one example that came to mind from the academic world. One team that did particularly well made reservations at popular silicon valley restaurants and then sold the reservation times to wealthy ctives who wanted to skip the way.

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