3min chapter

The DSR Network cover image

The Daily Blast: The Serious Case for Not Panicking About Trump’s Scary New Polling

The DSR Network

CHAPTER

Assessing the Impacts of Negative Advertising on Political Campaigns

This chapter analyzes the effects of negative advertising on a political candidate and the significant resources dedicated to undermining her image. The speakers offer a comparative look at both candidates' challenges and the historical backdrop of Trump's unpopularity, highlighting the importance of the coming weeks for the campaign.

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